Tasks
• New market entry
• Sales force strengthening
• New distribution channels
• Branded and own-label
• Evaluate potential
Tools
• External market research
• In-depth customer interviews to find out what customers really want. What are the tipping points for selecting between different suppliers?
• Internal data
Deliverables
•Quickly identify new trends
• Sharpen a company’s offering
• Sales & marketing strategy by segment
• Quick hits
• Sales organisation & resources
• Set-up of account management tools
• Account management team strengthening
- Objectives
- KPI’s
- Training
- Incentives
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